British Born,
Internationally Iconic


The heritage of the Mascolo family influences the signature style of TONI&GUY in the United States today. The brothers – Toni, Guy, Bruno and Anthony – adopted the discipline of finishing from their father who worked in Italy in the salon, learning the art of Italian hairdressing. Once the family moved to London, Anthony Mascolo introduced the British influence of precision cutting. This combination of excellent finishing skills and precision haircutting created something that far exceeded the expectations of hairdressers at the time: the ability to personalize hairstyles.

As true artists, the Mascolo family knew that personalizing each haircut to suit the individual kept the signature style unique to the client. TONI&GUY quickly became known as the hairdresser’s hairdresser. By leveraging these personalization techniques within their hair salons, as well as their beauty school curriculum, TONI&GUY has managed to set itself apart in an outstanding field where creativity thrives.