Your Investment


To reduce your initial investment, TONI&GUY offers a streamlined new build, as well as a conversion option, which helps keep your investment low. 

Franchisee Fees:*

  • $15,000 for an academy conversion
  • $30,000 for a new build academy

Build Out Costs:*

For a new build academy we estimate between $466,500 and $1,511,500 dependent on the size and condition of your new location.

**Academy conversion costs are based on a case-by-case analysis and are dependent on the the size and condition of your existing academy. Academy conversions can range between $148,000 and $537,000.

Once your academy is opened, there is an ongoing monthly $4,300 royalty fee, $200 national advertising fund contribution, and $270 web site spoke maintenance fee.*

*Disclaimer: This does not represent the total investment required or all fees. Please refer to the Franchise Disclosure Document (FDD) for further detail.

** Academy build out pricing based on an academy between 8,500-12,500 sq ft.