Franchise Layout


The TONI&GUY strategy is based on simplicity: an easy-to-follow business model with a proven operating system and world-class educational system.

Our goal is simple

We provide each client with a highly educated hair stylist who can make them look good and feel good. We establish relationships with satisfied clients who return often and recommend us to friends and family.

Our revenue model is based on providing clients with price points that fit every budget. We want to be a salon for the entire family. We focus on multiple touch points throughout the client visit to enhance their experience, with an emphasis on educating the client on how to maintain or reproduce the look at home, including prescribing tools and products for use.

Our staffing model is primarily based around salon-ready graduates from our TONI&GUY Hairdressing Academies, as well as a simple but quality training program which attracts non-TONI&GUY graduates.

Our goal is to open salons within close proximity to our TONI&GUY Hairdressing Academies, allowing for a mutually beneficial and proven successful relationship.

TONI&GUY Hairdressing Academies supply our salons with industry-leading graduates who are looking for a career with our brand. In turn, the academies provide career diversity to our salon teams with the opportunity to become academy educators. The Advanced Education course schedule offered alongside the basic program gives both salon team members and academy faculty the chance to progress their skill set. The perfect win-win situation!

While we aim for this kind of synergy, we do not require you to have a TONI&GUY Hairdressing Academy in the area before opening a salon. However, we are also currently expanding our TONI&GUY Hairdressing Academy presence across the U.S. and plan to be in even more markets soon.